Ben is a quick-thinking, versatile UX writer with a knack for taking complex ideas and making them simple. He brings his relationships-first attitude and 13+ years of freelance experience to each of his many projects. And depending on the day, there's no telling what that might be! Could be microcopy to help potential customers open a new account, describing the benefits of APIs, or even long-form content for Key's merchant services. A big believer in collaboration, Ben is avid about studying his craft, exploring and testing multiple possiblities before choosing an option, the oxford comma, and keeping copy typo free.