Key Design Studio Entrance with teammates

User-centered

strategy

+

creative

Key Design Studio is an embedded change agency that uses strategy + creative to reframe problems, products, and experiences, and accelerate transformational growth for KeyBank.

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Million clients
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Thousand Employees
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Projects completed

about

about
3
Million clients
17
Thousand Empolyees
123
Projects completed

Who we are

We are a diverse, inter-disciplinary team with extensive expertise across all areas of user-centered strategy + creative.

What we do

Enable the practice of design across KeyBank by embedding designers and design processes within teams for strategic problem solving and experience design and delivery.

Why we do it

To drive transformation and growth for the 3 million customers and 17,000 employees of a 200-year-old bank. 

Cleveland
New York
San Diego
Virtual

process

process

Design Thinking is a creative, user-centered approach to problem solving. Our 5-part foundational framework, complementary set of tools, and common design language allow for collaboration, ideation, and iteration among designers and KeyBank teammates alike.

1
Discover
Uncover pain points, identify opportunities, and empathize with end users based on their behaviors, needs, and values.
2
Analyze
Synthesize broad learnings into actionable insights, used as springboards for solution-based ideation.
3
Ideate
Develop desirable, viable, and feasible solutions, addressing what users have said they need, want, or expect.
4
Prototype
Translate “what could be” into “what will be” prior to investing significant capital, time, and resources.
5
Test
Gather feedback from end users to determine a solution’s market readiness or need to revisit a prior design phase.
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My Projects

work

work
Design
Photography
Branding
Consulting
Modeling
UX Design

We work across all KeyBank segments and channels to craft better experiences for 3 million customers and 17,000 employees. We drive innovation and business performance while maturing, scaling, and democratizing design at Key.

National Digital Bank
Website & App Design
API Developer Portal
Behavioral Personas
Award winning Consumer Digital Savings Tool
Product Design
Omni-channel campaign
Digital Marketing
ATM Experience
Industrial Design
Branch Hotline
Prototyping & Testing
My Key Chat Bot
Conversational Design
Financial Wellness Review
Journey Mapping
Own Your Day Banker Platform
Employee Portal Design
National Digital Bank
Website & App Design
ATM Experience
Industrial Design
Own Your Day Banker Platform
Employee Portal Design
Omni-channel campaign
Digital Marketing
Financial Wellness Review
Journey Mapping
Award-Winning Consumer Digital Savings Tool
Product Design
MyKey Chat Bot
Conversational Design
API Developer Portal
Behavioral Personas
Branch Hotline
Prototyping & Testing
key design studio

key design studio