Key Design Studio is an embedded change agency that uses strategy + creative to reframe problems, products, and experiences, and accelerate transformational growth for KeyBank.

Key Design Studio Entrance with teammates



Who we are

We are a diverse, inter-disciplinary team with extensive expertise across all areas of user-centered strategy + creative.

What we do

Enable the practice of design across KeyBank by embedding designers and design processes within teams for strategic problem solving and experience design and delivery.

Why we do it

To drive transformation and growth for the 3 million customers and 17,000 employees of a 200-year-old bank. 



Design Thinking is a user-centered, creative approach to problem solving. Our 5-part foundational framework, complementary set of tools, and common design language allow for collaboration, ideation, and iteration among designers and KeyBank teammates alike.

Uncover pain points, identify opportunities, and empathize with end users based on their behaviors, needs, and values.
Synthesize broad learnings into actionable insights, used as springboards for solution-based ideation.
Develop desirable, viable, and feasible solutions, addressing what users have said they need, want, or expect.
Translate “what could be” into “what will be” prior to investing significant capital, time, and resources.
Gather feedback from end users to determine a solution’s market readiness or need to revisit a prior design phase.
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My Projects

design in action

design in action

We work across all KeyBank segments and channels to craft better experiences for 3 million customers and 17,000 employees. We drive innovation and business performance while maturing, scaling, and democratizing design at Key.

National Digital Bank
Website & App Design
API Developer Portal
Behavioral Personas
Award winning Consumer Digital Savings Tool
Product Design
Omni-channel campaign
Digital Marketing
ATM Experience
Industrial Design
Branch Hotline
Prototyping & Testing
MyKey Virtual Assistant
Conversational Design
Financial Wellness Review
Journey Mapping
Own Your Day Banker Platform
Employee Portal Design
ATM Experience
Industrial Design
Digital Transformation: Laggard to Leader
Product Design
Award-Winning Consumer Digital Savings Tool
Product Design
Re-imagining a B2B2C Sales Model
Product Design
Financial Wellness Review
Website & App Design
National Digital Bank
Website & App Design



The work our team does drives business value and improves our customer experiences every day. What isn’t every day is when that work is recognized by respected industry peers outside our company for the design impact and value it creates.

Design & Innovation Award
Client Experience Transformation
J.D. Power Award
#1 in Customer Satisfaction for Regional Bank Online Experiences
illumi Award
Distinguished Luminary
Bank Customer Experience Award
Best ATM/self-service experience for financial institutions
GDUSA, In-house Design Award
Key Design Studio Website
Academy of Visual & Interactive Arts
2023 Gold & Silver Winner
key design studio

key design studio