Charles "Chazz" Parsons is a UX antelope...er...writer on the KeyBank digital team. Obsessed with the well-placed word and needle-sized copy errors, he gets a thrill out of organizing the chaos, adding charm to the charmless, and discovering opportunities in every ask to brighten the brand. When he's not working it, he's ambitious about great fiction (add him on Goodreads), coffee, running, foreign and classic movies, and his cat Hobbes. His favorite quote is, "If at first you don't succeed, drink some sparkling water, look out the window for a bit, and, if necessary, take a 15-minute nap."